IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-642-29169-2_13.html
   My bibliography  Save this book chapter

Competitor Information: Know Your Opponent

In: Sales Excellence

Author

Listed:
  • Christian Homburg

    (Universität Mannheim)

  • Heiko Schäfer
  • Janna Schneider

Abstract

Only a company that knows its competitors can hold its own against them. The effects of misjudging the competition can be disastrous. This chapter considers the need for a competitor information system which answers questions such as: Who are our competitors? Where do our competitors stand in the market? What resources do our competitors have, i.e. how powerful are they? Where do our competitors want to get to? What are they doing to get there? This chapter begins the discussion of the kinds of competitor information that is needed, how it can be gathered, and how it can be utilized.

Suggested Citation

  • Christian Homburg & Heiko Schäfer & Janna Schneider, 2012. "Competitor Information: Know Your Opponent," Management for Professionals, in: Sales Excellence, edition 127, chapter 13, pages 193-196, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-29169-2_13
    DOI: 10.1007/978-3-642-29169-2_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-642-29169-2_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.