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Basis for Understanding Information Systems

In: Sales Excellence

Author

Listed:
  • Christian Homburg

    (Universität Mannheim)

  • Heiko Schäfer
  • Janna Schneider

Abstract

Chapter 11 begins with a consideration of the importance of information management for the sales organization by highlighting the goals of any information system (a user orientation, integration ability, cost-effectiveness, and security). Additionally, this chapter discusses a range of factors influencing each of these outcomes, along with step-by-step guidelines for achieving these results.

Suggested Citation

  • Christian Homburg & Heiko Schäfer & Janna Schneider, 2012. "Basis for Understanding Information Systems," Management for Professionals, in: Sales Excellence, edition 127, chapter 11, pages 155-160, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-29169-2_11
    DOI: 10.1007/978-3-642-29169-2_11
    as

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