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Corporate Reputation Risk: Creating an Audit Trail

In: Reputation Management

Author

Listed:
  • Carl Brønn

    (Norwegian School of Management)

  • Grahame Dowling

    (University of New South Wales)

Abstract

Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a company’s risk assessment and present an example of an audit process.

Suggested Citation

  • Carl Brønn & Grahame Dowling, 2011. "Corporate Reputation Risk: Creating an Audit Trail," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 239-255, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_23
    DOI: 10.1007/978-3-642-19266-1_23
    as

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