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Corporate Reputation and Stock Market Behavior

In: Reputation Management

Author

Listed:
  • Claudia Gabbioneta

    (IULM University)

  • Pietro Mazzola

    (IULM University)

  • Davide Ravasi

    (Bocconi University)

Abstract

The final chapter of this section deals with the question how to build and maintain a positive reputation among the financial community, the most powerful stakeholder group concerning the monetary consequences of reputation damages. Gabbioneta, Ravasi, and Mazzola therefore describe the drivers influencing reputation among analysts and investors and provide recommendations for the vital communication of long-term strategic plans, knowledgeable managers, and corporate governance structures.

Suggested Citation

  • Claudia Gabbioneta & Pietro Mazzola & Davide Ravasi, 2011. "Corporate Reputation and Stock Market Behavior," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 215-229, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_20
    DOI: 10.1007/978-3-642-19266-1_20
    as

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