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How to Measure Reputation

In: Reputation Management

Author

Listed:
  • Kerstin Liehr-Gobbers

    (Dusseldorf office of HERING SCHUPPENER)

  • Christopher Storck

    (Quadriga University)

Abstract

Liehr and Storck open with an introduction on how reputation can be measured in general. The paper stresses out the range of methods existing for both media evaluation and stakeholder research. The authors systematically list which cognitions the various methods are able to provide. The closing presentation of the “Barcelona Declaration of Measurement Principles” introduces the reader to the state-of-the-art of PR measurement.

Suggested Citation

  • Kerstin Liehr-Gobbers & Christopher Storck, 2011. "How to Measure Reputation," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 93-98, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_10
    DOI: 10.1007/978-3-642-19266-1_10
    as

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