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Generating Value Through Digitalization: Simple and Digital

In: Future Telco

Author

Listed:
  • Andreas Lischka

    (Telekom Deutschland GmbH)

  • Michaela Wolfering-Zoerner

    (Telekom Deutschland GmbH)

  • Eva Faust

    (Telekom Deutschland GmbH)

Abstract

Telekom has a digital, strategic vision valid throughout the corporate group. A Vision that is driven by customer desires. The strategic orientation of sales and services aims to create a seamless and unified user experience over all the customer journeys and at all customer touchpoints omnichannel management shall focus on competitiveness and value creation. The resulting necessary internal changes are promoted by Telekom management through agile teams, which are guided top-down.

Suggested Citation

  • Andreas Lischka & Michaela Wolfering-Zoerner & Eva Faust, 2019. "Generating Value Through Digitalization: Simple and Digital," Management for Professionals, in: Peter Krüssel (ed.), Future Telco, pages 371-380, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-77724-5_33
    DOI: 10.1007/978-3-319-77724-5_33
    as

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