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Marketing of Biomethane

In: Marketing Renewable Energy

Author

Listed:
  • Carsten Herbes

    (Nuertingen-Geislingen University)

Abstract

Biomethane is playing an important role in the transition to a sustainable energy system. It is renewable and can be easily stored, and its availability can be matched to times of peak demand. It benefits from an existing infrastructure for transport, storage, and use, namely, the public gas grid, gas-based heating systems in millions of private households, and a powerful fleet of compressed natural gas (CNG) vehicles around the world. However, its marketing is complex since biomethane serves four distinct markets: to generate power in combined heat and power units, to heat private households and businesses, to fuel CNG vehicles, and to supply material for the chemical industry. Each of these markets has different competitors, legal frameworks, and customer requirements to which biomethane providers must adapt their marketing mix and strategies. To shed light on the factors involved in such marketing, we first look in this chapter at the market development and regional distribution of biomethane production as well as the value chain. We then analyze factors influencing the different markets and the marketing mix of providers. Our analyses and examples often focus on Germany because it has the largest and most developed biomethane market in the world, but we also consider developments in other European countries and around the world.

Suggested Citation

  • Carsten Herbes, 2017. "Marketing of Biomethane," Management for Professionals, in: Carsten Herbes & Christian Friege (ed.), Marketing Renewable Energy, pages 151-171, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-46427-5_8
    DOI: 10.1007/978-3-319-46427-5_8
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    Citations

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    Cited by:

    1. Herbes, Carsten & Halbherr, Verena & Braun, Lorenz, 2018. "Factors influencing prices for heat from biogas plants," Applied Energy, Elsevier, vol. 221(C), pages 308-318.
    2. Muhamed Rasit Atelge & Halil Senol & Mohammed Djaafri & Tulin Avci Hansu & David Krisa & Abdulaziz Atabani & Cigdem Eskicioglu & Hamdi Muratçobanoğlu & Sebahattin Unalan & Slimane Kalloum & Nuri Azbar, 2021. "A Critical Overview of the State-of-the-Art Methods for Biogas Purification and Utilization Processes," Sustainability, MDPI, vol. 13(20), pages 1-39, October.
    3. Herbes, Carsten & Rilling, Benedikt & Ringel, Marc, 2021. "Policy frameworks and voluntary markets for biomethane – How do different policies influence providers’ product strategies?," Energy Policy, Elsevier, vol. 153(C).

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