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Certificates in Germany’s Renewable Energy Market

In: Marketing Renewable Energy

Author

Listed:
  • Uwe Leprich

    (IZES gGmbH)

  • Patrick Hoffmann

    (IZES gGmbH)

  • Martin Luxenburger

    (IZES gGmbH)

Abstract

What green energy labels are of current significance in Germany’s voluntary green power market and how do they differ from one another? What is the environmental co-benefit of a green power product, and what role does this play when marketing the product? What is the difference between a generation certification and product certification? This chapter answers these and other questions relating to green power certification and provides an overview of the certificates currently available. The different approaches to certification are set out in a structured manner and their key features clearly summarized. The chapter explains the purpose of each certificate, describes the relevant issuing and certifying bodies, and details the requirements that the certificate holder or their products must meet. Particular focus is placed on assessing the marketability of the individual certificates in terms of the brand awareness of a specific label and its environmental requirements. The chapter also identifies current challenges in the German green power market, introduces some of the new green power concepts, and assesses them in terms of feasibility. The range of mechanisms covered by these new concepts includes retiring carbon credits, the specific demands on system integration when dealing with fluctuating renewable energy sources, and the marketing of locally generated green power. The chapter concludes with an outlook on the immediate future of green power certification schemes.

Suggested Citation

  • Uwe Leprich & Patrick Hoffmann & Martin Luxenburger, 2017. "Certificates in Germany’s Renewable Energy Market," Management for Professionals, in: Carsten Herbes & Christian Friege (ed.), Marketing Renewable Energy, pages 123-147, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-46427-5_7
    DOI: 10.1007/978-3-319-46427-5_7
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