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Managing the Digital Transformation: Ten Guidelines for Communications Professionals

In: Out-thinking Organizational Communications

Author

Listed:
  • Joachim Klewes

    (Ketchum Pleon Germany)

  • Dirk Popp
  • Manuela Rost-Hein

    (Ketchum Pleon Germany)

Abstract

Seldom have there been phases in which the development of the communications profession was so confusing as it is today. Depending on the type of company, its size and the size of the team—and subject above all, of course, to the market in question—the paths to the future differ. What all have in common is that communicators must find their own answer to the digital transformation. The authors are convinced that the following ten guidelines can help them to find it.

Suggested Citation

  • Joachim Klewes & Dirk Popp & Manuela Rost-Hein, 2017. "Managing the Digital Transformation: Ten Guidelines for Communications Professionals," Management for Professionals, in: Joachim Klewes & Dirk Popp & Manuela Rost-Hein (ed.), Out-thinking Organizational Communications, pages 187-195, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-41845-2_14
    DOI: 10.1007/978-3-319-41845-2_14
    as

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