IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-319-32754-9_5.html
   My bibliography  Save this book chapter

Conclusion

In: Islamic Marketing

Author

Listed:
  • Čedomir Nestorović

    (ESSEC Business School)

Abstract

The first volume of Islamic Marketing covers the economic, socio-cultural and political-legal dimensions of doing business on Islamic markets. The outcome of the analysis is that there is huge potential for launching new products and services. The purchasing power and the overall Muslim population increase steadily (more than other populations on earth), the resistance to change is rather weak and Western products and concepts are extremely popular (especially in entertainment and fashion) and there are few political and legal barriers in entering these countries. At the same time, the Muslim world is aware of its potential and tries to decrease its dependency on Western companies by promoting its own champions in Islamic finance, halal food, fashion or music. The time is over of a Western undisputed domination and Islamic markets will become a terrain of fierce battles between foreign and domestic companies as it is happening in other parts of the world. Because of competition, marketing will be a differentiating factor for all different businesses we will cover in the second volume of Islamic Marketing.

Suggested Citation

  • Čedomir Nestorović, 2016. "Conclusion," Management for Professionals, in: Islamic Marketing, chapter 5, pages 245-247, Springer.
  • Handle: RePEc:spr:mgmchp:978-3-319-32754-9_5
    DOI: 10.1007/978-3-319-32754-9_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-319-32754-9_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.