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Economic Environment

In: Islamic Marketing

Author

Listed:
  • Čedomir Nestorović

    (ESSEC Business School)

Abstract

Economic analysis focuses on purchasing power and demographic indicators. Taking into account the overall GDP results, the Muslim world is relatively poorer than the rest of the world. However some countries such as Indonesia or Turkey have a high overall GDP while Qatar is the first country in the world in terms of GDP per capita. On the other hand there are many countries with an extremely low GDP such as Somalia or the Comoros so it will be difficult for marketers to address them. However even in these countries opportunities exist because of the bottom of the pyramid approach and workers remittances. From the demographic point of view, the number of Muslims increases more than the rest of the population with huge differences between countries which experience a demographic explosion such as Nigeria or Afghanistan and countries which experience a moderate growth such as Iran or Turkey. Because of the increase of GDP and demography, the Muslim world presents a promising area for growth.

Suggested Citation

  • Čedomir Nestorović, 2016. "Economic Environment," Management for Professionals, in: Islamic Marketing, chapter 2, pages 7-86, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-32754-9_2
    DOI: 10.1007/978-3-319-32754-9_2
    as

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