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Extended Culture

In: The Reputable Firm

Author

Listed:
  • Pekka Aula

    (University of Helsinki)

  • Jouni Heinonen

    (Pohjoisranta Burson-Marsteller)

Abstract

Of all the different components of reputation, a good corporate culture reflects positively on both a company’s profitability and growth. Culture is defined as the collection of values and symbols that may be different and contradict others or in relation to the everyday operation at work. Organizations that are diversified are made of different subcultures that form different teams; they do not have a single and a unified culture that is managed from the top level to the bottom level. Just like the company itself, its cultures, too, have no ending. In other words, companies today can no longer concretely restrict their environment. Similarly, corporate culture is limitless. The environment in which the organization operates is not a monolith neither are stakeholders a “wall” for the echoing the organization’s reputation based on its actions and messages.

Suggested Citation

  • Pekka Aula & Jouni Heinonen, 2016. "Extended Culture," Management for Professionals, in: The Reputable Firm, chapter 5, pages 99-119, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-22008-6_5
    DOI: 10.1007/978-3-319-22008-6_5
    as

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