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New Product Introduction (NPI)

In: Operational Excellence

Author

Listed:
  • Gilad Issar
  • Liat Ramati Navon

Abstract

New product release to the market is a sensitive phase for the organization. In one end too early releases before product is technically mature has its cost consequences. And from the other end a late product release in order to improve product maturity will risk the market opportunity window. COGs and gross margin results, assists in defining optimum product level of maturity for product release timing. Quarterly sales and market share indicates market time window status. This chapter discusses concurrent engineering and detailed product life cycle methodologies in order to financially optimize both market and budget objectives.

Suggested Citation

  • Gilad Issar & Liat Ramati Navon, 2016. "New Product Introduction (NPI)," Management for Professionals, in: Operational Excellence, edition 1, chapter 23, pages 99-103, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-20699-8_23
    DOI: 10.1007/978-3-319-20699-8_23
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