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Reflections

In: The Google Model

Author

Listed:
  • Annika Steiber

    (Rendanheyi Silicon Valley Center)

Abstract

Reflecting on Google’s changes between 2014 and 2023, the finding is that despite significant changes, Google has continued to follow the six management principles that characterize a highly innovative company fit for a fast-changing world. In 2023, just as in 2014, Google displayed dynamic capabilities, was a constantly changing organization, remained people centric and ambidextrous, networked openly with its surroundings, and took a systems approach. The “Google Model”—as first described in 2014, with updates as viewed through a 2023 lens—remains valid or may be even more valid for incumbents, as the basis for a generic management model oriented toward continuous and discontinuous innovation.

Suggested Citation

  • Annika Steiber, 2024. "Reflections," Management for Professionals, in: The Google Model, edition 0, chapter 5, pages 99-104, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-66812-8_5
    DOI: 10.1007/978-3-031-66812-8_5
    as

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