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Google in 2023

In: The Google Model

Author

Listed:
  • Annika Steiber

    (Rendanheyi Silicon Valley Center)

Abstract

s Google, reorganized since 2015 in the umbrella firm Alphabet Inc., grew by 2023 to become one of the world’s largest tech companies, with changes to both its governance structure and executive leadership team. As of the end of 2023 the company still had the fourth highest market valuation in the world and the second-most valuable brand. In this Part III we examine the state of Google/Alphabet in 2023, with a focus on the management model used, and compare these findings to the company as it existed in 2014.

Suggested Citation

  • Annika Steiber, 2024. "Google in 2023," Management for Professionals, in: The Google Model, edition 0, chapter 4, pages 81-97, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-66812-8_4
    DOI: 10.1007/978-3-031-66812-8_4
    as

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