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Case 30 Amazon

In: Rising Stars

Author

Listed:
  • B. Rajesh Kumar

    (Institute of Management Technology)

Abstract

Amazon is the leading online retailer and one of the highest-grossing e-commerce aggregators positioning as the e-commerce leader. Retail-related revenues comprise approximately 80% of the total revenues. Amazon through Amazon Web Services (AWS) is also a market leader in public cloud services. Amazon stores are designed to offer millions of unique products to consumers which are sold by Amazon and third parties across dozens of product categories. Customers can access the offerings through websites, mobile apps, Alexa, devices, streaming, and physical visits to its stores. The company also manufactures and sells electronic devices such as Kindle, Fire tablet, Fire TV, Echo, and Ring. Amazon also develops and produces media content. Amazon offers subscription services such as Amazon Prime whose membership program facilitates fast free shipping on millions of items, access to award winning movies and series. Amazon works with more than 2 million independent partners in the United States which include sellers, developers, content and delivery providers. Amazon has a presence in more than 130 countries around the world. The company has more than 3000 independent delivery service partners. Amazon has delivered more than 2.2 billion packages and has generated over $12 billion in revenues. The company focusses on its strategy to offer customers low prices, fast and free delivery, and timely customer service. There are more than 100 aircraft in the Amazon air cargo fleet. The delivery network consists of 260,000 drivers worldwide. Amazon is the world’s largest corporate buyer of renewable energy with over 247 projects globally. The average book value of equity as percent of market value of equity was 6.3% during the period 2017–2021.

Suggested Citation

  • B. Rajesh Kumar, 2024. "Case 30 Amazon," Management for Professionals, in: Rising Stars, pages 225-231, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-50032-9_30
    DOI: 10.1007/978-3-031-50032-9_30
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