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Timing Is Critical

In: The Researcher Entrepreneur

Author

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  • George Vekinis

    (National Centre for Scientific Research Demokritos)

Abstract

In business, timing is very important, but when setting up a start-up, timing is critical. Your technology or product or service should address a specific need or demand at that point in time! For this, a close market watch is crucial. By watching the market or markets and “listening” to the needs and demands being expressed (indeed, sometimes “below the surface”), you will know when to move. Entering the market at the wrong time may not only be disastrous financially, but it may also have a negative effect on your reputation and, as a consequence, make it very difficult to change market perceptions later.

Suggested Citation

  • George Vekinis, 2023. "Timing Is Critical," Management for Professionals, in: The Researcher Entrepreneur, edition 2, chapter 16, pages 75-79, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-44358-9_16
    DOI: 10.1007/978-3-031-44358-9_16
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