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Lead Community

In: Lead Community Fundraising

Author

Listed:
  • Linda Mareen Neugebauer

    (Prosocial Agencia de Fundraising S.L.)

  • Irene Zanko

    (DIRECT MIND GmbH)

Abstract

“Power to the people,” sang John Lennon in 1971. And not only he. In the 1960s and early 1970s, calls for more political empowerment and less state control were part of American popular culture. The call for more “power to the people” is therefore a political one—one that should move the masses. And it is an expression of rebellion—also against the ruling establishment and thus ultimately also against the older generations (Harvers 2020). This rebellious spirit still exists today—in relation to the lead community.

Suggested Citation

  • Linda Mareen Neugebauer & Irene Zanko, 2021. "Lead Community," Management for Professionals, in: Lead Community Fundraising, chapter 5, pages 51-59, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-77849-1_5
    DOI: 10.1007/978-3-030-77849-1_5
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