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The Dissemination of Corporate Newsrooms in Practice: Empirical Studies

In: The Corporate Newsroom

Author

Listed:
  • Christoph Moss

    (International School of Management)

  • Mona Sadrowski

Abstract

While Newsrooms have been researched in journalism science for several years, they represent a relatively new and, above all, still unexplored organisational form for corporate communications. This article presents two studies that attempt to close the research gap. In 2019, the Brand & Retail Management Institute @ ISM examined the question: what do companies expect from introducing a Corporate Newsroom (Moss 2019)? The survey was conducted in 2019 in the DACH region. Previously Sadrowski (2015) wanted to find out how the Newsroom concept was applied in German communications departments.

Suggested Citation

  • Christoph Moss & Mona Sadrowski, 2021. "The Dissemination of Corporate Newsrooms in Practice: Empirical Studies," Management for Professionals, in: Christoph Moss (ed.), The Corporate Newsroom, chapter 7, pages 91-100, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67642-1_7
    DOI: 10.1007/978-3-030-67642-1_7
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