IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-67642-1_6.html
   My bibliography  Save this book chapter

Efficiency and Effectiveness: Controlling in the Corporate Newsroom

In: The Corporate Newsroom

Author

Listed:
  • Lara Behrens

    (Mediamoss GmbH)

  • Christoph Moss

    (Mediamoss GmbH)

  • Niklas Stog

Abstract

The theoretical advantages of the Corporate Newsroom model are obvious: centralised topic development enables more consistent external communication with a more efficient internal use of resources. At the same time, the introduction of the Corporate Newsroom is linked to an internal change within the company. This threatens traditional thinking of various communication disciplines such as classic public relations (PR), advertising and online marketing. In order to counteract the resistance of these stakeholders, the company management should be involved in the introduction of the Corporate Newsroom early on. This support from top management can only be guaranteed, however, if the theoretical added value of the Corporate Newsroom can be quantified.

Suggested Citation

  • Lara Behrens & Christoph Moss & Niklas Stog, 2021. "Efficiency and Effectiveness: Controlling in the Corporate Newsroom," Management for Professionals, in: Christoph Moss (ed.), The Corporate Newsroom, chapter 6, pages 67-90, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67642-1_6
    DOI: 10.1007/978-3-030-67642-1_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-67642-1_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.