“It’s not about the Room, it’s about the Mind-Set!”: How to Create an Integrated Newsroom with Digital Workflows and Cross Border Collaboration

While both knowledge transfer and newsroom culture had been processed in rooms with four walls for the last two centuries, the twenty-first century and the digital revolution amplified new concepts of the “flipped classroom” and the “flipped newsroom”. Flipped rooms offer interactive experiential ecosystems where basically autonomous self-learning and independent multimedia content creation with the use of emerging technologies becomes accessible to anyone from anywhere. This chapter merges the concepts of digital tools and flipped rooms and translates them into the most relevant elements of an integrated approach to journalism and communication education where educators and students can adopt the best possible solutions out there without any potential constraints. As an outcome, readers can follow our outline and adopt an integrated approach to the “flipped newsroom” as an effective learning and working environment for digital journalists and content creators.