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The African Lions in a Changing Marketplace

In: The Rise of the African Multinational Enterprise (AMNE)

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  • Ebimo Amungo

    (Amungo Consulting Limited)

Abstract

Africa is changing. High population growth and rapid urbanization is creating an urgent need for the sustainable development of the continent. Governments have increased their effort to improve the business environment through reforms and massive investments in infrastructure. Geopolitical changes in the world has, however, prompted a new scramble for Africa’s resources and growing consumer class. The opening up and liberalization of African economies engendered the expansion of private investment. The success of Africa’s Lions has signaled to the world that there are opportunities for profits despite the risk and challenges associated with the continent and this has spurred increased investments by MNCs. The African market place is now more diverse and contestable and it is now to be seen if the African Lions will survive the changing business jungle.

Suggested Citation

  • Ebimo Amungo, 2020. "The African Lions in a Changing Marketplace," Management for Professionals, in: The Rise of the African Multinational Enterprise (AMNE), chapter 12, pages 239-261, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-33096-5_12
    DOI: 10.1007/978-3-030-33096-5_12
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