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Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales

In: Understanding Artificial Intelligence

Author

Listed:
  • Ralf T. Kreutzer

    (Berlin School of Economics and Law)

  • Marie Sirrenberg

Abstract

In this chapter you will see how Artificial Intelligence can support lead prediction and lead profiling to identify look-alike audiences. The possibilities to develop individualized recommendations and media plans based on AI will be discussed, too. A relevant use case of Artificial Intelligence is conversational commerce—leading from voice first to voice only. We can use AI systems for sentiment analyses and for content creation and content distribution, too. The detection of fake accounts and fake news poses a great challenge for AI processes.

Suggested Citation

  • Ralf T. Kreutzer & Marie Sirrenberg, 2020. "Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales," Management for Professionals, in: Understanding Artificial Intelligence, chapter 4, pages 105-154, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-25271-7_4
    DOI: 10.1007/978-3-030-25271-7_4
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