IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-030-17851-2_7.html
   My bibliography  Save this book chapter

Storywork: Facilitating the Transformational Power of Story in Brand and Organizational Development

In: Transforming Organizations

Author

Listed:
  • Steph K. Bachmair

    (B-onfire)

Abstract

Storytelling, understood classically, refers to a one-way communication. Storywork, in contrast, is meant to be a dialogue between a teller and listener. As a dialogue storywork can become a vehicle for awareness, transformation and relationship work. Storywork integrates sensitive listening, impactful authentic telling and cocreating. This article illustrates how story and process may interact. A story created through such interaction can impact charismatic branding and at the same time be a solid and healthy base for an organizational process of growth and transformation. Major foci rest: On the iterative storywork cycle of listening (narrative research), cocreating (transformative experience) and telling (narrative strategy building) On archetyping to explore the organizational myth and support its expression On a processwork attitude and methodology to facilitate cocreative strategy building To make theory more tangible, the article ends with cases illustrating the work on organizational lead, change and brand stories.

Suggested Citation

  • Steph K. Bachmair, 2019. "Storywork: Facilitating the Transformational Power of Story in Brand and Organizational Development," Management for Professionals, in: Jacques Chlopczyk & Christine Erlach (ed.), Transforming Organizations, pages 89-102, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-17851-2_7
    DOI: 10.1007/978-3-030-17851-2_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-030-17851-2_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.