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Introduction

In: Postponement Strategies in Supply Chain Management

Author

Listed:
  • T.C. Edwin Cheng

    (The Hong Kong Polytechnic University)

  • Jian Li

    (School of Economics & Management Beijing University of Chemical Technology (BUCT))

  • C.L. Johnny Wan

    (The Hong Kong Polytechnic University)

  • Shouyang Wang

    (Chinese Academy of Sciences Academy of Mathematics & Systems Science)

Abstract

Postponementpostponement has been discussed by numerous scholars and researchers from different perspectives since 1950s when Alderson [3] observed that products tend to differentiate when they near the time of purchase in order to reduce marketing costs. He named this concept the principle of postponement. Postponementpostponement , also known as late customization or delayed product differentiation, refers to delaying some product differentiation processes in a supply chainsupply chain as late as possible until the supply chain supply chain is cost effective (Garg and Lee [43]). It gives rise to economies of scaleeconomies of scale and scope economies of scope through product and process standardizationstandardization and customization, respectively.

Suggested Citation

  • T.C. Edwin Cheng & Jian Li & C.L. Johnny Wan & Shouyang Wang, 2010. "Introduction," International Series in Operations Research & Management Science, in: Postponement Strategies in Supply Chain Management, edition 0, chapter 0, pages 1-17, Springer.
    • Handle: RePEc:spr:isochp:978-1-4419-5837-2_1
    DOI: 10.1007/978-1-4419-5837-2_1
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