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Americanisation in Reverse? Hollywood Films, International Influences, and US Audiences, 1946–1965

In: Towards a Comparative Economic History of Cinema, 1930–1970

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  • Peter Miskell

    (University of Reading)

Abstract

This chapter focuses attention on the USA in the post-war decades. The period witnessed a dramatic decline in total cinema admissions and a shift in the composition and behaviour of audiences. These changes helped trigger a wider industrial upheaval which has been much discussed in academic literature. The chapter argues that an important feature of Hollywood’s response to these changes involved the production of films with a distinctively international character. As international markets became increasingly important for US filmmakers, a key challenge for the industry was the creation of hit films that could appeal to international and domestic audiences alike. By combining evidence from new and existing datasets, I show how internationally themed pictures became increasingly prominent at the US box-office as the period progressed.

Suggested Citation

  • Peter Miskell, 2022. "Americanisation in Reverse? Hollywood Films, International Influences, and US Audiences, 1946–1965," Frontiers in Economic History, in: John Sedgwick (ed.), Towards a Comparative Economic History of Cinema, 1930–1970, pages 339-356, Springer.
    • Handle: RePEc:spr:frochp:978-3-031-05770-0_12
    DOI: 10.1007/978-3-031-05770-0_12
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