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The Impact Circle: A New Design-Based Method for Developing Business Opportunities with Sustainable Impact

In: Progress in Entrepreneurship Education and Training

Author

Listed:
  • Marc Karahan

    (Technical University of Berlin)

  • Caro Noemi Stoeckermann

    (Technical University of Berlin)

Abstract

In sustainable entrepreneurship education (SEE), participants frequently take on the role of would-be entrepreneurs and develop business ideas that contribute to sustainable development. Due to the complexity of entrepreneurial tasks, educators require adequate tools and methods that facilitate the participants’ learning. However, methods for sustainable entrepreneurship are generally scarce, and most existing approaches are either ill-suited for the educational context or encourage users to add new sustainability features to business ideas rather than challenging underlying value creation mechanisms. Hence, a new approach is needed to emphasize sustainability at the center of business model innovation while being suitable for SEE. Based on Koestler’s concept of bisociation, which implies joining seemingly unrelated or conflicting information from different domains, we developed a new method for discovering sustainable business ideas—the Impact Circle. The 2-year development process comprised 8 workshops with 164 participants and multiple scientific methods. We contribute to research and practice by outlining the iterative development process and describing the Impact Circle’s application. Furthermore, we provide novel insights into bisociation as a phenomenon in entrepreneurial cognition and creativity.

Suggested Citation

  • Marc Karahan & Caro Noemi Stoeckermann, 2023. "The Impact Circle: A New Design-Based Method for Developing Business Opportunities with Sustainable Impact," FGF Studies in Small Business and Entrepreneurship, in: Joern H. Block & Jantje Halberstadt & Nils Högsdal & Andreas Kuckertz & Helle Neergaard (ed.), Progress in Entrepreneurship Education and Training, pages 337-353, Springer.
    • Handle: RePEc:spr:fgfchp:978-3-031-28559-2_22
    DOI: 10.1007/978-3-031-28559-2_22
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