What Can SMEs Learn from Universities?: Transferring Entrepreneurship Education Knowledge from the University to the Corporate World

Times of high dynamic and growing new knowledge demand for entrepreneurial education and university engagement. Higher education institutions (HEIs) have established intensive knowledge and resources about entrepreneurial education and relating activities and formats over the last years. As smaller companies (SMEs) are increasingly experimenting with entrepreneurship, they seem to struggle with setting up entrepreneurial activities within their established corporate strategy and innovation structures. It is beneficial for them to collaborate with higher education institutions to minimize the risk and uncertainty associated with implementing entrepreneurship education (EE) and catch up with larger corporates. Further, research lacks a systematic characterization of EE activities in those companies and classification of collaboration formats. Therefore, this study uses qualitative research methods to analyze data from interviews conducted with two German SMEs. Our study contributes to a better understanding of EE in SME and respective HEI collaborations by (1) characterizing EE in SME and SME-HEI collaboration based on attributes and collaboration types defined by their locus of collaboration and intensity of knowledge inflow and (2) identifying differences among EE in SME and HEI. We provide implications to practice—corporate and university EE initiatives—for a more effective design and implementation of EE in SMEs and the SME-HEI collaborations themselves.