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Impact of Managers’ Innovation Perception on Innovation Activities and Innovation Strategies in Hotel Businesses

In: Eurasian Economic Perspectives

Author

Listed:
  • Ayhan Karakaş

    (Bartın University)

  • Yusuf Bilgin

    (Bayburt University)

  • Muhammed Raşit Yildiz

    (Bartın University)

Abstract

The purpose of this study is to examine the impact of managers’ innovation perceptions on innovation activities and innovation strategies in hotel business. The research also examined the relationship between innovation types applied in hotel businesses and innovation strategies. Quantitative method was used in the research. The universe of the research constitutes hotel businesses operating in the Western Black Sea Region. Survey data were obtained using questionnaire technique. As a result of the analysis, it is determined that the innovation perceptions of the managers of the hotel businesses has an effect on the types of innovations applied in the businesses. Nevertheless, it has been determined that business managers’ perceptions of innovation have no meaningful effect on innovation strategies applied to the business. In other words, it has been reached that the innovation strategies of the businesses are determined by the variables other than the innovation perceptions of the managers. The research also find that there is a relationship between innovation types applied in hotel businesses and innovation strategies.

Suggested Citation

  • Ayhan Karakaş & Yusuf Bilgin & Muhammed Raşit Yildiz, 2019. "Impact of Managers’ Innovation Perception on Innovation Activities and Innovation Strategies in Hotel Businesses," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ugur Can (ed.), Eurasian Economic Perspectives, pages 55-70, Springer.
    • Handle: RePEc:spr:eurchp:978-3-030-11833-4_4
    DOI: 10.1007/978-3-030-11833-4_4
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    Cited by:

    1. Md Murad Miah & Intan Adha Hafit, 2019. "A Review Study of the Human Resource Management Practices on Job Satisfaction of Hotel Industry Employees of Malaysia," International Journal of Human Resource Studies, Macrothink Institute, vol. 9(3), pages 75-84, December.

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