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Consumer Preferences for Local Food Products Marketed by Women’s Cooperatives

In: Food Policy Modelling

Author

Listed:
  • Antonios Tiganis

    (University of Nebraska-Lincoln)

  • Nikos Kalogeras

    (Sustainable International Business Research Center, International Business School Maastricht, Zuyd University; Marketing & Consumer Behaviour Group, Department of Social Sciences, Wageningen University & Research)

  • Antonios Avgeris

    (Mediterranean Agronomic Institute of Chania, CIHEAM)

  • Panagiota Sergaki

    (Aristotle University of Thessaloniki)

  • Efthimia Tsakiridou

    (Aristotle University of Thessaloniki)

Abstract

The main topic of our paper is consumer preferences towards local food products of women’s cooperatives. Using the best-worst scale technique, we elicit the relative importance consumers attach to attributes of local food products from women’s cooperatives. Recognizing that consumers are not homogeneous, a latent class mixture model is employed to allow preferences to vary across different consumer segments. With data from 300 consumers, we find that the most important attributes of local agricultural products are quality, the handmade process and support for women’s cooperatives. Yet, our mixture model results indicate a four-cluster solution. Quality is the most critical attribute for approximately 80% of the respondents, indicating the significance of the quality attribute for both homogeneous and heterogeneous consumer preferences.

Suggested Citation

  • Antonios Tiganis & Nikos Kalogeras & Antonios Avgeris & Panagiota Sergaki & Efthimia Tsakiridou, 2022. "Consumer Preferences for Local Food Products Marketed by Women’s Cooperatives," Cooperative Management, in: Konstadinos Mattas & George Baourakis & Constantin Zopounidis & Christos Staboulis (ed.), Food Policy Modelling, chapter 0, pages 115-133, Springer.
    • Handle: RePEc:spr:comchp:978-3-031-08317-4_8
    DOI: 10.1007/978-3-031-08317-4_8
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