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No More Credit: Languedoc Wines Facing Their Reputation (1850s–1970)

In: A History of Wine in Europe, 19th to 20th Centuries, Volume II

Author

Listed:
  • Stephane Bras

    (Université Clermont-Auvergne—CHEC)

Abstract

In the 1850s, the vineyard from the Languedoc became the most important provider of wines for the national market. This new economic trend was mainly due to the revolution in transports (train) and more specifically the use of new plants, highly productive. The epidemics that struck the sector (oïdium, phylloxera and mildiou) from the 1850s to the 1890s did not alter this position on the market; on the contrary: the new plants were more resistant and even more productive. The Languedoc became then the place of production of poor to medium quality wines, intended for popular consumption and for blending, enhancing in alcohol and colour other wines. On an ultra-competitive market and with tremendous consequences up to the 1970s, this resulted in a loss of reputation, a deterioration of the credit and a blurred identity for the wines from Midi and their actors.

Suggested Citation

  • Stephane Bras, 2019. "No More Credit: Languedoc Wines Facing Their Reputation (1850s–1970)," Palgrave Studies in Economic History, in: Silvia A. Conca Messina & Stéphane Le Bras & Paolo Tedeschi & Manuel Vaquero Piñeiro (ed.), A History of Wine in Europe, 19th to 20th Centuries, Volume II, pages 93-116, Palgrave Macmillan.
    • Handle: RePEc:pal:palscp:978-3-030-27794-9_5
    DOI: 10.1007/978-3-030-27794-9_5
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