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Searching for Seeds and Complexes of Needs

In: Hyperinnovation

Author

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  • Chris Harris

Abstract

Why oh why, do we try to tap new ideas by holding meetings in a sterile office, or worse, go bankdraft in hand to yet another 10 per cent royalty consultant, when there is a rich source of original ideas out there? It is beyond me. When I come back with colleagues from an exhibition or a trip to some unusual company, city and especially country, our heads are brimming with seeds for new and exciting markets. The message here: sit at your desk and that will be the scope of your view; explore the commercial jungle and a portal for innovation will open.

Suggested Citation

  • Chris Harris, 2002. "Searching for Seeds and Complexes of Needs," Palgrave Macmillan Books, in: Hyperinnovation, chapter 0, pages 249-257, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-4039-0735-6_19
    DOI: 10.1057/9781403907356_19
    as

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