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The Popularization of Business Knowledge Diffusion: From Academic Knowledge to Popular Culture?

In: The Diffusion and Consumption of Business Knowledge

Author

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  • Carmelo Mazza

Abstract

Why does business knowledge look so heterogeneous? How is it produced and channelled? How do its processes of production, transmission and consumption relate to the legitimacy of the business field? What is the role of the popular media in these processes? These important questions were for many years explored only occasionally. Today, some of these aspects are at last the subject of scholarly meetings and publications as well as of businessmen’s and management gurus’ purposeful thinking.

Suggested Citation

  • Carmelo Mazza, 1998. "The Popularization of Business Knowledge Diffusion: From Academic Knowledge to Popular Culture?," Palgrave Macmillan Books, in: José Luis Alvarez (ed.), The Diffusion and Consumption of Business Knowledge, chapter 6, pages 164-181, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-25899-4_7
    DOI: 10.1007/978-1-349-25899-4_7
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    Cited by:

    1. Josef Pallas & Emma Svensson, 2016. "Typical Tools for Assessment of Communicative Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 47-58, February.
    2. Ernesto R. Gantman, 2009. "International differences of productivity in scholarly management knowledge," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(1), pages 153-165, July.

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