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Air Miles: The World’s Favourite Promotion

In: Marketing for Tourism

Author

Listed:
  • Les Lumsdon

Abstract

(a) To understand the communications mix (b) To introduce sales promotion as a strategic promotional tool (c) To evaluate the nature of short-term action plans

Suggested Citation

  • Les Lumsdon, 1992. "Air Miles: The World’s Favourite Promotion," Palgrave Macmillan Books, in: Marketing for Tourism, chapter 6, pages 55-62, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-21946-9_6
    DOI: 10.1007/978-1-349-21946-9_6
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