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Product Demand

In: Marketing and Economics

Author

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  • Merlin Stone

Abstract

There are two basic approaches to the analysis of demand. The first discusses the links between the quantity of a product demanded and variables such as price, income of buyer, advertising expenditure, and so on. The second approach, which is highly developed in the market research literature, analyses buyers’ demand for product characteristics and how this demand is translated into demand for particular products (e.g. how demand for comfort, speed, acceleration capacity, etc. arises and is translated into demand for particular kinds of transport).

Suggested Citation

  • Merlin Stone, 1980. "Product Demand," Palgrave Macmillan Books, in: Marketing and Economics, chapter 5, pages 54-68, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-16426-4_5
    DOI: 10.1007/978-1-349-16426-4_5
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