Marketing and Economics
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-349-16426-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Merlin Stone, 1980. "Marketing and Economics — the Connection," Palgrave Macmillan Books, in: Marketing and Economics, chapter 1, pages 1-4, Palgrave Macmillan.
- Merlin Stone, 1980. "Aims, Goals and Strategies," Palgrave Macmillan Books, in: Marketing and Economics, chapter 2, pages 5-22, Palgrave Macmillan.
- Merlin Stone, 1980. "Decision Analysis," Palgrave Macmillan Books, in: Marketing and Economics, chapter 3, pages 23-33, Palgrave Macmillan.
- Merlin Stone, 1980. "The Economy," Palgrave Macmillan Books, in: Marketing and Economics, chapter 4, pages 34-53, Palgrave Macmillan.
- Merlin Stone, 1980. "Product Demand," Palgrave Macmillan Books, in: Marketing and Economics, chapter 5, pages 54-68, Palgrave Macmillan.
- Merlin Stone, 1980. "Cost Analysis," Palgrave Macmillan Books, in: Marketing and Economics, chapter 6, pages 69-78, Palgrave Macmillan.
- Merlin Stone, 1980. "Quantitative Aspects," Palgrave Macmillan Books, in: Marketing and Economics, chapter 7, pages 79-88, Palgrave Macmillan.
- Merlin Stone, 1980. "Product Policy," Palgrave Macmillan Books, in: Marketing and Economics, chapter 8, pages 89-108, Palgrave Macmillan.
- Merlin Stone, 1980. "Market Choice," Palgrave Macmillan Books, in: Marketing and Economics, chapter 9, pages 109-117, Palgrave Macmillan.
- Merlin Stone, 1980. "Pricing," Palgrave Macmillan Books, in: Marketing and Economics, chapter 10, pages 118-131, Palgrave Macmillan.
- Merlin Stone, 1980. "Promotion," Palgrave Macmillan Books, in: Marketing and Economics, chapter 11, pages 132-143, Palgrave Macmillan.
- Merlin Stone, 1980. "Distribution Policy," Palgrave Macmillan Books, in: Marketing and Economics, chapter 12, pages 144-157, Palgrave Macmillan.
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