IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-16357-1_8.html
   My bibliography  Save this book chapter

Operational Control: Marketing and Production

In: Top Management Control in Europe

Author

Listed:
  • Jacques Henri Horovitz

Abstract

This chapter covers the application of the control philosophies and system designs described previously in two functional areas of the firm: marketing and production. The emphasis is on country differences and similarities with respect to the degree of formalism in control systems and to the ‘tightness’ of the control process: what standards are set and by whom; how performance is measured, at what frequency and by whom; what is reported and who evaluates performance. Marketing and production, selected as the two main operational areas of the firm, were found to be differentially emphasised by chief executives and controllers. Therefore, in order to deepen and sharpen our understanding of management control we analyse how line managers in both areas envision the monitoring of performance. Finally, we compare the marketing and production viewpoints in order to assess the differences between these two areas with respect to the use of control.

Suggested Citation

  • Jacques Henri Horovitz, 1980. "Operational Control: Marketing and Production," Palgrave Macmillan Books, in: Top Management Control in Europe, chapter 7, pages 126-144, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-16357-1_8
    DOI: 10.1007/978-1-349-16357-1_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-16357-1_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.