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History of Branding

In: Branding: A Key Marketing Tool

Author

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  • Adrian Room

Abstract

The history of branding can be traced back for many centuries before the term came to acquire its modern usage. In Greek and Roman times — and even before that — there were various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.

Suggested Citation

  • Adrian Room, 1992. "History of Branding," Palgrave Macmillan Books, in: John M. Murphy (ed.), Branding: A Key Marketing Tool, edition 0, chapter 2, pages 13-21, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-12628-6_2
    DOI: 10.1007/978-1-349-12628-6_2
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    Cited by:

    1. Ban Olimpia & Popa Luminita & Silaghi Simona, 2011. "The Brand Equity Of Touristic Destinations - The Meaning Of The Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 193-199, July.

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