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The Context of Organizational Buying Behaviour

In: Organizational Buying Behaviour

Author

Listed:
  • Stephen T. Parkinson
  • Michael J. Baker
  • K. Moller

Abstract

In the previous chapter we looked at the influence of the buying situation on organizational buying decisions and showed how the nature of the buying process would be likely to vary depending on the situation perceived by those involved in buying within the company. The purpose of this chapter is to examine the influences on the buying decision which are not part of any one decision but are general influences on the way in which companies take such decisions. These factors form the context within which organizational buying decisions are taken.

Suggested Citation

  • Stephen T. Parkinson & Michael J. Baker & K. Moller, 1986. "The Context of Organizational Buying Behaviour," Palgrave Macmillan Books, in: Organizational Buying Behaviour, chapter 6, pages 156-187, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-08048-9_6
    DOI: 10.1007/978-1-349-08048-9_6
    as

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