IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-349-07492-1_11.html
   My bibliography  Save this book chapter

Marketing — Quality

In: Competition and Technological Change in the Television Industry

Author

Listed:
  • Erik Arnold

    (Sussex University)

Abstract

This chapter provides evidence about the quality issues raised in the third section of each of chapters 1, 2 and 3. The focus of microeconomic theory on the formation and role of price in industry and trade has left other variables which may enter into industrial competition relatively unstudied. As a corollary, there has been little or no effort to define quality or product variables, exept negatively as ‘non-price factors’. These variables may be described in a preliminary way as follows.

Suggested Citation

  • Erik Arnold, 1985. "Marketing — Quality," Palgrave Macmillan Books, in: Competition and Technological Change in the Television Industry, chapter 10, pages 136-147, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-349-07492-1_11
    DOI: 10.1007/978-1-349-07492-1_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-349-07492-1_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.