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Mobile Is the Action Screen

In: All Thumbs

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  • Michael Dru Kelley

Abstract

THE TERM “SECOND SCREEN” HAS PROLIFERATED on the scene almost as quickly as “mobile optimization.” Many of us refer to the mobile screen as part of the second–screen family (which also includes iPad, iPod Touch, DS Gameboy etc.), because it is viewed as the companion screen to the “primary screens” of TV, magazines, web, and even in–store point–of–sale (POS) displays, among others.

Suggested Citation

  • Michael Dru Kelley, 2014. "Mobile Is the Action Screen," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 29-50, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-51016-7_3
    DOI: 10.1007/978-1-137-51016-7_3
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