All Thumbs
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-1-137-51016-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Michael Dru Kelley, 2014. "Introduction," Palgrave Macmillan Books, in: All Thumbs, pages 1-4, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "All Thumbs," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 5-28, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Mobile Is the Action Screen," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 29-50, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Beginning a Mobile Strategy," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 51-66, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "When Your Past Mobile Marketing Efforts Have Failed," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 67-76, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "TV and Mobile," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 77-88, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "The New Two-Fisted TV Viewer," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 89-100, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Read, Snap, and Enjoy," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 101-122, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Impulse Buy!," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 123-137, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Out-of-Home Becomes Relevant Again," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 139-152, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Video Will Be Mobile’s “Killer App”," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 153-176, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "Data Gatherers," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 177-196, Palgrave Macmillan.
- Michael Dru Kelley, 2014. "The New Chief Mobile Officer," Palgrave Macmillan Books, in: All Thumbs, chapter 0, pages 197-211, Palgrave Macmillan.
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