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Design Issues in Cross-Cultural Research: Suggestions for Researchers

In: The Palgrave Handbook of Research Design in Business and Management

Author

Listed:
  • Linda Brennan
  • Lukas Parker
  • Dang Nguyen
  • Torgeir Aleti

Abstract

This chapter builds on the first five chapters in this handbook that explained the research design typology. The focus here is on design issues in cross-cultural research. This chapter is intended to serve as a guide for practitioners to apply and integrate the research design typology layers into a scholarly manuscript. In contrast to the broad scope of the first five chapters, this chapter concentrates on how to integrate specific components of the typology regardless of which ideology the researcher holds on the continuum (positivist, post-positivist, pragmatist, interpretivist, or constructivist).

Suggested Citation

  • Linda Brennan & Lukas Parker & Dang Nguyen & Torgeir Aleti, 2015. "Design Issues in Cross-Cultural Research: Suggestions for Researchers," Palgrave Macmillan Books, in: Kenneth D. Strang (ed.), The Palgrave Handbook of Research Design in Business and Management, chapter 6, pages 81-101, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-48495-6_6
    DOI: 10.1057/9781137484956_6
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    Cited by:

    1. Bilby, Julie & Reid, Mike & Brennan, Linda & Chen, Jiemiao, 2020. "Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising," Australasian marketing journal, Elsevier, vol. 28(4), pages 332-348.

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