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Introduction

In: Trendology

Author

Listed:
  • Chris Kerns

Abstract

SOMEWHERE IN SANDY SPRINGS, GEORGIA, a carpenter is hard at work. That carpenter is crafting something that can only be described as unique—a display case that will soon sit in the lobby of Arby’s global headquarters. It won’t house a trophy or a football helmet. It won’t display a collection of “Employee of the Month” plaques. No, it’s going to hold something much, much different. It will hold, believe it or not, a hat. A funny-looking hat. A hat that has only been worn a handful of times. But it might be the only hat in history that caused hundreds of CMO s to say “Why aren’t we doing that?”

Suggested Citation

  • Chris Kerns, 2014. "Introduction," Palgrave Macmillan Books, in: Trendology, pages 1-12, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47956-3_1
    DOI: 10.1057/9781137479563_1
    as

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