Trendology
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137479563
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Book Chapters
The following chapters of this book are listed in IDEAS- Chris Kerns, 2014. "Introduction," Palgrave Macmillan Books, in: Trendology, pages 1-12, Palgrave Macmillan.
- Chris Kerns, 2014. "Relevance Is Trending Up," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 13-38, Palgrave Macmillan.
- Chris Kerns, 2014. "Understanding Brands on Twitter," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 39-85, Palgrave Macmillan.
- Chris Kerns, 2014. "RTM Perform ance for Big, Known Events," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 87-123, Palgrave Macmillan.
- Chris Kerns, 2014. "RTM Performance for Unknown Events and Daily Trends," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 125-146, Palgrave Macmillan.
- Chris Kerns, 2014. "Laying a Data-Driven Foundation for Real-Time," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 147-166, Palgrave Macmillan.
- Chris Kerns, 2014. "Aiming for Real-Time Success," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 167-180, Palgrave Macmillan.
- Chris Kerns, 2014. "The Data-Driven RTM Process," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 181-205, Palgrave Macmillan.
- Chris Kerns, 2014. "The Future of RTM," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 207-223, Palgrave Macmillan.
- Chris Kerns, 2014. "Conclusion," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 225-226, Palgrave Macmillan.
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