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Developing Cultural Intelligence Using Social Media

In: The Palgrave Handbook of Experiential Learning in International Business

Author

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  • Olivia Hernández-Pozas

Abstract

Across the globe, universities, national governments, businesses and even students advocate that professionals need to develop global competencies. Global competencies, such as cultural intelligence, are significant in achieving higher global performances. According to Nevadomski (2014), global education is needed to develop global workers, who can be capable of making a positive difference in the world and handling the challenges that globalization poses. With better global education, individuals can identify needs and opportunities, conciliating the local and global imperatives (Fletcher, 2000), and clearly understanding the cultural differences and national values. Furthermore, in numerous industries and geographic locations, global competencies are becoming a major job requirement (Taras et al., 2013).

Suggested Citation

  • Olivia Hernández-Pozas, 2015. "Developing Cultural Intelligence Using Social Media," Palgrave Macmillan Books, in: Vas Taras & Maria Alejandra Gonzalez-Perez (ed.), The Palgrave Handbook of Experiential Learning in International Business, chapter 24, pages 418-434, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46772-0_24
    DOI: 10.1057/9781137467720_24
    as

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