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A Decade of Global Enterprise Experiences

In: The Palgrave Handbook of Experiential Learning in International Business

Author

Listed:
  • Deb Gilbertson
  • Virginia Cathro

Abstract

The Global Enterprise Experience (GEE) is an international business competition that develops tertiary student skills in managing across cultures, time zones, worldviews and levels of wealth and poverty. It builds a mindset for creating successful business ventures that tackle social and environmental issues. Participants are placed in teams of eight, with members drawn from around the world. Teams compete, not countries. They have three weeks to develop a six-page business concept proposal on a profitable product or service that addresses a social or environmental challenge — the challenge changes each year with topics like fostering women’s development, addressing the United Nations Millennium Goals and enabling environmental sustainability (see www.geebiz.org).

Suggested Citation

  • Deb Gilbertson & Virginia Cathro, 2015. "A Decade of Global Enterprise Experiences," Palgrave Macmillan Books, in: Vas Taras & Maria Alejandra Gonzalez-Perez (ed.), The Palgrave Handbook of Experiential Learning in International Business, chapter 10, pages 149-168, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46772-0_10
    DOI: 10.1057/9781137467720_10
    as

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