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Big Data and Analytics

In: Brand Media Strategy

Author

Listed:
  • Antony Young

Abstract

Big data is quickly being catapulted to the top of marketing’s agenda. Companies are collecting more data than ever before, whether it is customer data collected from retail outlets, consumer data from weather patterns to daily commuter traffic, or the literally millions of data points collected on a company’s e-commerce site or search traffic. And it is changing the game for business.

Suggested Citation

  • Antony Young, 2014. "Big Data and Analytics," Palgrave Macmillan Books, in: Brand Media Strategy, edition 0, chapter 0, pages 205-220, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44771-5_14
    DOI: 10.1057/9781137447715_14
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    Cited by:

    1. Giuditta DE PRATO & Jean Paul SIMON, 2015. "The next wave: "big data"?," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(97), pages 15-39, 1st quart.

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