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Brand Media Strategy

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  • Antony Young

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Suggested Citation

  • Antony Young, 2014. "Brand Media Strategy," Palgrave Macmillan Books, Palgrave Macmillan, edition 0, number 978-1-137-44771-5, October.
    • Handle: RePEc:pal:palbok:978-1-137-44771-5
    DOI: 10.1057/9781137447715
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    Cited by:

    1. Matthew D. Vollrath & Salvador G. Villegas, 2022. "Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 106-113, June.
    2. Saridakis, George & Lai, Yanqing & Mohammed, Anne-Marie & Hansen, Jared M., 2018. "Industry characteristics, stages of E-commerce communications, and entrepreneurs and SMEs revenue growth," Technological Forecasting and Social Change, Elsevier, vol. 128(C), pages 56-66.
    3. Andreea Pachitanu (former Ionescu), 2016. "Communication in the Digital Era and Online Corporate Communications Strategies - Untapped Opportunities for Businesses in Romania," Eastern European Business and Economics Journal, Eastern European Business and Economics Studies Centre, vol. 2(1), pages 27-42.

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