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The Digital Advertising Big Bang

In: Taking Down Goliath

Author

Listed:
  • Kevin M. Ryan
  • Rob Spider Graham

Abstract

It’s incredible how the simple idea of connecting computers together changed the behaviors of people all around the world. The slow progression of the Internet came from very humble roots. Initially created as a defense initiative so that military minds around the world could quickly get on the same page at the same time, the Internet then evolved into a useful tool for the scientific community to be able to share research and ideas.

Suggested Citation

  • Kevin M. Ryan & Rob Spider Graham, 2014. "The Digital Advertising Big Bang," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 9-29, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44421-9_2
    DOI: 10.1057/9781137444219_2
    as

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